Building trust with logic and patterns

I created a lot of spreadsheets to sort the data collected from the audit. For several weeks, my design partners and I compared and sorted and contemplated, pontificated and strategized until finally we could see the forest through the trees. 

We didn't have only one boring forest, we had arid jungles and tropical rainforests, dense mountain evergreens and fragrant eucalyptus labyrinths. 

We needed to create an ecosystem to serve them all. 

• TV streaming platforms: Apple TV, Roku, Samsung TV, Xbox
• Mobile apps: iOS, Android
• Web platform: spectrumTV.com
• Cable box: multiple formats/applications/devices
• 5 stream types, e.g., live TV, on demand and transactional
• 12 content states, e.g., watched, recorded and purchased
• 5 user states, e.g., subscribed, unsubscribed and out of home

We helped improve the TV-watching experience for millions of people. We created cross-platform UI components, labels and patterns to help customers better understand how to find and interact with video content. 

We managed to organize similar things in similar locations from screen to screen. Necessary info and available actions clearly labeled consistently across platforms. With improved logic, labels and patterns: 

• Customers were more comfortable using the app on more devices
• Broadened understanding of our catalogs, services and capabilities 
• Design and dev time decreased with reliable templates specific to each platform

This project never really ended. It's evolved over the course of several years as we've added features and functionality, and is a core pattern in our cross-platform design system that customers understand and trust, regardless of the device they're using.