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Led implementation of a centralized content design system integrated with Figma, establishing a single source of truth for product copy, translations, brand guidelines and versioning across a Fortune 500 telecommunications company.

Key Achievements:

• Eliminated content fragmentation by centralizing all product content in one accessible platform
• Reduced copy review cycles by eliminating lorem ipsum and designing with verified product copy 
• Accelerated product launches with automated content updates across all platforms
• Streamlined localization efforts with integrated translation management
• Fostered cross-functional partnerships between design, product, and development teams
• Improved design efficiency and messaging quality: transformed siloed content practices by integrating brand guidelines and best practices into the design workflow.   
• Positioned content designers as critical strategic partners who elevate the user experience with big-picture thinking instead of proofreaders and bottlenecks. 

Partnered with product design teams to create consistent, cross-platform customer experiences for Spectrum TV app across 12+ platforms including Apple TV, Roku, Samsung TV, Xbox, iOS, Android, and web.

Key Achievements:

• Design system development: Audited Spectrum TV platforms to identify UX patterns, standardize templates, and bridge logic gaps across dozens of content types in the video product catalogue
• Content governance framework: Developed enterprise-wide content governance framework with marketing, legal, and product leadership, standardizing content creation and review processes across Spectrum TV, Internet, and Voice products
• AI content optimization: Designed prompts and guidelines for Spectrum's internal LLM, refining outputs for accuracy, clarity, and brand consistency

Founded boutique consultancy specializing in content strategy and digital transformation for B2B and B2C brands.

Key Services & Impact:

• Content ecosystem development: Building scalable content systems and governance frameworks for clients ranging from startups to enterprise organizations
• Brand strategy: Define brand voice, messaging frameworks, and content standards that shaped how organizations communicate across digital channels
• Digital optimization: Audit and optimizing content workflows, reducing production cycles and improving content quality and consistency
• Growth strategy: Developing content-driven growth initiatives that improve discoverability, engagement, and conversion 

Led client relationships and cross-functional UX teams through complex digital projects from concept to launch.

Key Responsibilities:

• Managed full project lifecycle including planning, execution, and delivery for multiple concurrent client engagements
• Facilitated collaboration between designers, developers, and stakeholders to align on project goals and creative direction
• Monitored project scope, timelines, and budgets to ensure on-time, on-budget delivery
• Resolved creative conflicts and maintained productive team dynamics across distributed teams

Managed web content strategy and production for Orlando Health's digital ecosystem of 10+ hospital and healthcare properties.

Key Achievements:

• Partnered with physicians, nurses, and medical staff to translate complex medical information into accessible, patient-friendly content
• Maintained content consistency and accuracy across multiple healthcare websites and digital properties
• Developed health and wellness content that balanced medical accuracy with readability and patient engagement

Managed implementation of enterprise RFID asset management software for large-scale SaaS projects.

Key Responsibilities:

• Coordinated with field engineers and technical teams to deliver complex software implementations on schedule and within budget
• Created and maintained comprehensive project plans, timelines, and resource allocation strategies
• Monitored project budgets and identified opportunities to optimize resource utilization
• Facilitated communication between technical teams and business stakeholders to ensure alignment on project objectives

Coordinated promotional campaigns across Fox Interactive Media's digital properties including IGN, MySpace, Fox Sports Interactive, Rotten Tomatoes, and AskMen.

Key Achievements:

• Managed relationships with consumer brands, gaming companies, and entertainment clients to develop custom promotional campaigns
• Collaborated with sales teams across multiple Fox Interactive properties to create integrated marketing initiatives
• Coordinated campaign execution across diverse platforms, ensuring consistent messaging and brand alignment

Edited and designed content for four daily newspapers under tight deadlines.

Key Responsibilities:

• Designed page layouts and managed production workflow to meet daily publication deadlines
• Edited articles for AP style compliance, grammar, clarity, and accuracy
• Wrote compelling headlines and captions that captured reader attention while maintaining journalistic standards
• Curated and selected relevant content from AP newswire to complement local coverage

Led sports coverage across multiple weekly community newspapers, managing editorial team and community relationships.

Key Achievements:

• Conducted interviews with athletes and coaches at all levels, from youth sports to professional athletics
• Wrote and edited sports articles adhering to AP style guidelines and journalistic standards
• Managed team of contributors and provided editorial direction and coaching on story development
• Built relationships with local sports organizations to ensure comprehensive community coverage
• Oversaw story assignments and maintained editorial calendar to deliver consistent, high-quality sports coverage