Signed in as:
filler@godaddy.com
Millions of customers streamed live TV daily
but that's basically all they were doing.
Customers weren't engaging with features designed for content discovery and a unified library for a seamless experience across platforms and devices.
Turns out, it wasn't a seamless experience. What we were communicating wasn't the same across products. We started with an audit to piece together the bigger picture.
The audit uncovered many discrepancies, including duplicate icons, inconsistent behaviors and missing functionality from one UI to the next.
A few key findings from our helped define the problem we needed to solve:
- Discrepancies in how we communicated important details across platforms
- Gaps in logic as a result of hasty late-stage design solutions long forgotten
With limited real estate and a diverse range of capabilities and constraints across platforms, we needed to:
- Establish and prioritize common components to build a scalable information architecture
- Align the terminology and formatting
- Map out relevant, consistent placement in the UI
Common content types and states
Devices, content types and states
Devices, content types and states
Devices, content types and states
- Platforms and devices: 1) Apple TV, 2) Roku, 3) Samsung TV, 4) Xbox, 5) iOS, 6) Android, 7) spectrumtv.com and 8) the cable box
- Stream types: live, future live, on demand, DVR, transactional, etc.
- Content states: watched, recorded, blocked, purchased, rented, etc.
- User states: subscribed, unsubscribed, out of home, out of market, etc.
UX and technical debt
Devices, content types and states
Devices, content types and states
- Document technical capabilities and constraints, gaps in cross-platform logic
- Identify common patterns and map out changes required to align UX for maximum scalability